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Steel Rewards

As a rewards member you`ll get closer to earning exclusive rewards every time you shop.

How It Works

Here's how your points add up

The more you shop, the more your points are worth.

VIP Benefits

Earn more of what you love when you become Gold or Platinum.

Silver Gold Platinum
Spend per year $0-$250 $500 $1000
Points per $1 1 2.25 3
Redeem for Discounts
Birthday Gift of 50 points
Free Standard Shipping on Orders Over: ✓ $75 ✓ $50

Frequently asked questions

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Terms and conditions

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Earn 20% off all products

On your first purchase at Ulta Beauty using the Ultamate Rewards® Credit Card.

Learn more and apply

Track your points in the app

Check points balance, activate offers and get the latest updates!

Learn more

ways to earn points

Redeem for Products

Redeem for Discounts

Redeeming your hard-earned points is easy! Simply apply your points for a discount at checkout!

Redeeming your hard-earned points is easy.

Simply apply your points for a discount at checkout!

More Ways to Earn

Earn a $10 reward for every social media account you follow us on.

Earn a $10 reward for signing up for exclusive txt!

Earn a $5 reward for every review you complete.


  • Sign in to your STEEL Account and select the items you want to order, at checkout there will be a box to select how many points you want to use.
  • Sign in to your STEEL account and select the product you want to use your points towards under the “Rewards” tab or the Dropdown box at checkout.
  • Yes, points expire after 6 months of inactivity.
  • The VIP Tiers is based on a rolling calendar. A 12-month timer is activated once a customer enters a tier.
    For example, a customer who crossed the tier entry threshold on March 3rd, 2019 will retain that tier until March 3rd, 2020 (assuming all other requirements are met).