OUR VISION
WE STARTED OFF AS A VERY SMALL BUSINESS
In 2007, I launched Elite Nutrition and Smoothie with a steadfast commitment to delivering the finest supplements, expert fitness knowledge, and unparalleled customer service to the Sarasota community. While tirelessly pursuing my Pro status as an IFBB Pro Bodybuilder, I dedicated myself to managing the shop seven days a week.
It was during this period that I had the pleasure of meeting my wife, Jessica, who shared my aspiration of achieving Pro status. The culmination of our efforts came to fruition with my professional breakthrough in 2010 and Jessica's in 2011. We celebrated our union in marriage that same year and have been blessed with a beautiful family of three children.
Fast forward to 2016, where I founded STEEL Supplements with a clear mission to offer the industry the very best in terms of quality and effectiveness. Recognizing the synergy between our supplement brand and store identity, we made the strategic decision to rename the storefront to STEEL to align seamlessly with the ethos of STEEL Supplements.
