Our Vision

"TO CREATE PRODUCTS, SERVICES AND INSPIRATION IN ORDER TO INSTILL DEFINITENESS OF PURPOSE IN THE MINDS AND BODY'S OF ALL IN ORDER TO ADVANCE HUMANITY."

Jason Huh - Founder & CEO

DEVOTED TO EXCELLENCE

We are devoted to helping you achieve 

 A level of health, strength, and fitness you never knew existed.

Our vision is to provide our customers with the most innovative products specifically formulated to inspire action and help you push past your physical limits to achieve optimal health.

Steel Supplements are backed by Science and made in the USA using the highest quality ingredients. Whether you want to build muscle, lose weight, stay focused, sleep better, or simply want to learn more about how the human body works through research based education, we have something for everyone.

Behind the Brand

How STEEL Supplements are forged

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OUR STORY

We started off as a very small business

In 2007, I started Elite Nutrition and Smoothie with intentions of bringing forth the best supplements, fitness knowledge and customer care in the Sarasota area. While training tirelessly to obtain my Pro status as an IFBB Pro Bodybuilder I ran the shop 7 days a week. I met my wife Jessica at the shop, as she was striving for her Pro status as well, I turned pro in 2010 and Jessica in 2011.

We married in 2011 and blessed with a beautiful family of three children. Fast forward to 2016 I founded STEEL Supplements to bring forth to the industry only the BEST in terms of quality and effectiveness in our products. At this juncture, it was evident to change the storefronts name to STEEL to coincide with STEEL Supplements.

- Jason Huh, Founder & CEO

Dr. Paul Hennoing 

"I believe our health is everything and leads to a more fulfilling life for ourselves and our loved ones."

I’m currently an Army officer on active duty with over 15 years of experience and also run my own health and wellness business. The majority of my career in the military has focused on enhancing Warfighter health and performance. I am passionate about helping people enhance all aspects of their lives through health and wellness.

With over 25 years of academic and practical experience in the fitness industry and over 15 years of leadership experience in the military, I combine a habit-based approach to health and wellness and utilize my leadership skills and knowledge to guide people to what is absolutely essential to improve their health and fitness.